The UAL Creative Attributes framework provides a structure to support students and graduates to develop the wide-ranging qualities, experience and behaviours that prepare them for future employability. The UAL Creative Mindsets project has been developed to build the attribute: Resilience – the willingness to adapt and remain motivated, overcome obstacles, and deal with ambiguity, uncertainty, and rejection.


Creative Mindsets aims to build a growth mindset; the belief that ability can be developed through effort and by embracing challenge and this is underpinned by one of the world’s leading researchers in the fields of motivation and mindsets at Stanford University, psychologist Professor Carol Dweck. Her research demonstrates that implicit theories of intelligence can influence success, performance, resilience, effort and academic attainment.

Entity theory is the belief that human attributes are fixed, they can’t be changed. Like eye colour – this position may reinforce notions of innate intelligence or ‘being born with it’. On the other hand, incremental theory is the belief that human attributes are malleable and can be developed with practice and effort. Dweck refers to these theories as a fixed mindset and a growth mindset. A fixed mindset, or  entity theorists, are more likely to set goals that they can achieve as the main motivation is to outperform others, to achieve a higher grade for example.  Failure, risk and challenge tend to be avoided as effort is thought to demonstrate a lack of ability and this can result in task avoidance, blame or ‘helplessness’. Those with a growth mindset, or incremental theorists, are more likely to embrace learning and to see success as a process in which challenge is embraced. Dweck explains in her research that a growth mindset encourages a mastery-orientated approach and when failure is an inevitable component of the journey, effort can be increased (Dweck, 2000; 2007).

Below are links to further articles and resources to find out more.

In her TED talk, Dweck introduces the power of ‘Yet’…

Click image to listen to an interview with Carol Dweck in this  BBC Radio 4 interview

Click image for a video Book Review for Mindset by Carol Dweck

Perts Stanford University’s centre on learning mindsets & Growth Mindset Assessment.

The Mindset Kit – a free set of online lessons and practices designed to help you teach and support adaptive beliefs about learning.